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Time to visual start

Measure the time it takes for creative to render so you can push back on slow-loading creatives.

  • Measure load time
  • Push back on slow-loading creatives
  • Identify potential viewability issues before launching
  • Make adjustments early to avoid issues mid-campaign
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All features

Time to visual start

Measure the time it takes for creative to render so you can push back on slow-loading creatives.

  • Measure load time
  • Push back on slow-loading creatives
  • Identify potential viewability issues before launching
  • Make adjustments early to avoid issues mid-campaign
  • List Item

Are slow-loading creatives costing you revenue?

When visitors land on a page, you have less than a second before they start scrolling, which means if your ad is loading slowly, it’s less likely to be seen, leading to low viewability numbers.

Ensure your ads are optimized for fast load times and high viewability

With the Time to Visual start test, you can see how quickly ads are loading and whether or not the advertiser needs to make adjustments before launching the campaign.

What this test measures

Time to Visual Start is an aggregate test that measures the time an ad takes to render. This number, whether fast or slow, if often informed by the size of your files, the number of assets, code efficiency, serving platform performance, CPU usage, and more.

How to evaluate your results

With the Time to Visual start test, simply adjust your settings to ensure ads are meeting your load time requirements.

  • Fast — Renders within .05 seconds
  • Normal — Rends within 0.8 seconds
  • Slow — Renders within 1 second
  • Custom — Set your own requirements

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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When an ad load slowly, it’s less likely to be seen by visitors and can lead to low viewability numbers. Find out if ads are loading quickly enough with our Time to Visual Start test, which measures the time it takes for creative to render so you can push back on slow-loading creatives before getting emails about low viewability.

“I haven't seen another tool out there that tests creatives the way Advalidation does.” - Senior Ops Manager

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